Atelier 13
Growth Marketing & SMM Strategist · July 2026 – Present
Financial modelling and offer development, social media strategy and content matrix for social media platforms, copywriting.
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Hi, I'm Rafaela.
A Digital Marketer
looking for my next opportunity to create, grow, and make an impact.
About Me:
My interest in marketing started while studying fashion branding and marketing, where I learned how visual identity, consumer behavior, and communication shape the way people connect with brands.
I completed two digital marketing internships, working closely with business owners to support their social media presence, improve brand communication, and set up campaigns to generate leads. I also managed my own small online project, where I created landing pages, tested social media content, and experimented with Meta ads.
I'm curious, self-taught, and always open to feedback. I enjoy testing ideas, learning from results, and finding practical ways to help brands communicate more clearly and connect with the right audience.
- Content StrategyAudience Research
- Creative Copywriting
- A/B TestingLead Generation Campaigns
- Performance AnalysisCreative Initiative
- Reel Format & Hook Testing
Brands I Worked With:
Wisdom & Worth
Social media content research and strategy, copywriting, reel editing, Meta campaign setup and management.
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El Jefe Enterprises
Social media content research and strategy, video clipping, carousel creation, set up and monitored Meta ads campaigns.
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